If you register for a trial account as a brand, we process your data to register your company on our SaaS platform, to set up access, to establish the prerequisites for a potential contract conclusion with your company, and to communicate with you as the contact person for your company. In particular, personal master data, such as first and last name, as well as business partner data, such as business contact details and company affiliation, are processed. The legal basis is Art. 6 para. 1 lit. b GDPR for the execution of pre-contractual measures, as the registration serves to initiate a contractual relationship with your company and enables access to the SaaS platform. We also process data on the basis of Art. 6 para. 1 lit. f GDPR due to our legitimate interest in business communication with you as a representative of the company. Your data will be transmitted to hosting and IT service providers insofaras this is necessary for the operation of the platform. There is no direct access by third parties; however, access from a third country may theoretically be possible within the scope of agreed services. A transfer to third countries only takes place if the level of data protection is secured by suitable guarantees pursuant to Art. 46 GDPR, standard contractual clauses, binding corporate rules, and/or an adequacy decision pursuant to Art. 45 GDPR, and data processing agreements pursuant to Art. 28 GDPR have been concluded. Personal data will only be stored for as long as is necessary for the respective processing purposes. If the registration account is deleted by the registered brand representative themselves or after the activation period has expired, deletion takes place immediately.